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This is a fine example of the kind of meme we're not talking about

Before it became synonymous with pictures shared on social media, meme was a term coined by Richard Dawkins meant to refer to the way that ideas self-replicate in a way that is similar to genes or a virus. A particularly useful or entertaining idea will spread far and wide, while the vast majority will come and go without a blip on the radar.

In metaculture the term meme will refer to the Richard Dawkins definition, since this is a useful way to describe important ideas, how and why they spread.

Richard Dawkins on Memes

Richard Dawkins Trippy Explanation of Memes

Psy - Gangnam Style